Google AdWords™ Part 2 Course Agenda
Lesson 1: Creating Ad Campaigns for the Google Display Network
Topic A: Plan and Create a Campaign
Topic B: Create a Display Network Ad with Ad Builder
Lesson 2: Configuring Location, Language, and Schedule
Topic A: Configure Location Targeting
Topic B: Configure Ad Schedules
Lesson 3: Optimizing Contextual and Placement Targeting
Topic A: Plan Campaign Placements with the Google Ad Planner
Topic B: Plan Contextual Targeting for Keywords
Topic C: Configure Placements for Better Ad Targeting
Lesson 4: Planning and Creating an Ad Campaign for YouTube
Topic A: Review YouTube Advertising Options
Topic B: Analyze Keywords and Placements for YouTube
Topic C: Create Video Ads
Lesson 5: Optimizing Landing Page Quality
Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Landing Pages for Conversions
Lesson 6: Analyzing and Optimizing Display Network Campaigns
Topic A: Analyze Campaign Dimensions
Topic B: Optimize Campaigns
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