Google AdWords™ Part 1 Course Agenda

Lesson 1: Creating and Navigating a Google AdWords Account

Topic A: Create and Navigate the Google AdWords Account

Topic B: Configure Account Notifications

Lesson 2: Creating AdWords Campaigns

Topic A: Overview of AdWords Campaigns

Topic B: Create Campaigns and Configure Campaign Settings

Topic C: Configure Ad Groups, Ads, and Keywords

Lesson 3: Researching, Refining, and Editing Keywords

Topic A: Overview of Keywords in AdWords

Topic B: Research Keywords with the Google Keyword Planner

Topic C: Research Keywords Online

Topic D: Edit and Configure Ad Groups and Keywords

Lesson 4: Writing Ads in Google AdWords

Topic A: Review Google Ad and Content Policies

Topic B: Write High-Quality AdWords Ads

Lesson 5: Analyzing Campaign Performance

Topic A: Review Your Campaign and Adjust Settings

Topic B: Analyze and Optimize Ads and Keywords

Lesson 6: Managing Bidding and Budgets

Topic A: Set and Manage Bids

Topic B: Set and Manage Budgets

Lesson 7: Creating Performance and Financial Reports

Topic A: Create Performance Reports

Topic B: Create Billing Reports

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